Tourists' Perception of the Tourism Destination Image of Wugong Mountain Scenic Area Based on Text Data from Tourism Websites
Pu, Hanqi
Pu, Hanqi
Abstract
The perception of tourist destination image plays a key role in attracting tourists and shaping local identity, as it significantly influences their travel intention and experience. Wugong Mountain, known as the birthplace of Taoist culture in China, has gained popularity for its unique historical and cultural significance. In recent years, Wugong Mountain Scenic Spot has emerged as a sought-after destination for mountain sports tourism in China due to its distinctive natural scenery and diverse sports events.
Employing the "cognitive-emotion" model of tourist destination image perception, this study utilized text mining and semantic network analysis methods to explore tourists' perception of Wugong Mountain tourism image by analyzing textual data from travel notes and comments on Chinese tourism websites.
Description
Date
2024-09-20
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University of Wyoming Libraries
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Keywords
Wugong Mountain,destination image perception,semantic network analysis