How Sports Talents Are or Should Be Identified: The Development of the First Sport-Related Social Enterprice (PLACY) in Hong Kong
Ming, Choi Siu
Ming, Choi Siu
Abstract
The Physical Literacy Academy for Children and Youth (PLACY®) is the first sports-related social enterprise in Hong Kong SAR that provides a platform for the younger generation to assess their health conditions and increase awareness of the importance of sports in their lives.
The business promotes the concept of sports for all and sports for life through early education on the importance of physical literacy. PLACY® also broadens the channel for sports talent identification (STI) and makes its programs more accessible to low-income families, thereby increasing the pool of potential elite athletes.
Furthermore, PLACY® promotes social inclusion by providing assessments, consultations, and interventions tailored to different needs, including different anthropometric limitations, fitness abilities, and socio-economic statuses. The business also seeks sponsorships for individuals in need. Additionally, PLACY® aims to increase career opportunities for fitness professionals to become professional assessors and experienced consultants, further enhancing social inclusion.
Due to the lack of standardized and comprehensive assessment of physical literacy, physical fitness, and sports talent identification for children and youth, a well-developed program and assessment are crucial to promoting a healthier lifestyle and excellence in sports performance.
Schools and national sports associations prefer assessments to gauge the movement competency and fitness development of children and youth. Therefore, PLACY® provides physical literacy, physical fitness, and sports talent assessments, certifications, awards, rankings, and consultation and referral services for children and youth in Hong Kong.
In the highly competitive sports training environment in Hong Kong, children and youth need support to understand their physical literacy and physical fitness levels so they can choose the sport that best suits them before entering an elite training system. Currently, there is a lack of structured and quality assessment and consultation programs in sports for children and youth in the market. Our services aim to fill this gap.
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Date
2024-09-20
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University of Wyoming Libraries
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Keywords
PLACY,social enterprise,sports training,physical literacy