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Social Marketing for a Cause

Collums, Carly M.
Abstract
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This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.
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University of Wyoming. Libraries
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Keywords
animal shelter , marketing , campaign , animal rescue , social marketing , Marketing
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