Influence of Female Hair Color on Physical Attraction and Intelligence Perceptions, The

Core, Heather
Westling, Kayli
The purpose of this study is to investigate the influence of female hair color on male perceptions of intelligence and beauty. A survey containing 30 pictures of women with various physical attributes will be administered to 30 male students attending the University of Wyoming. Each participant will be asked to rate the level of attraction and intelligence they perceive from the women's photographs. Results will be calculated based on the difference between the responses given for 10 women who are pictured twice throughout the survey, once with blonde hair and again with brunette.
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University of Wyoming Libraries