J. C. Penney in the Land of Enchantment: The Evolution of a National Department Store in Twentieth-Century New Mexico

Kruger, David Delbert

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J. C. Penney in the Land of Enchantment: The Evolution of a National Department Store in Twentieth-Century New Mexico

Kruger, David Delbert

Description

The article discusses U.S. merchant James Cash (J.C.) Penney and the significance of his J.C. Penney Company Inc. chain of retail department stores to New Mexico during the 20th century. The article examines Penney's vision of growth and opportunity in New Mexico, the evolution of the retail market, and the role of J.C. Penney stores as anchors of shopping malls. It also discusses Penney's Golden Rule chain of stores in New Mexico.

Date

2014-06-01

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University of Wyoming. Libraries

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Adobe PDF, 5.44 MB

Keywords

United States History

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https://wyoscholar.uwyo.edu/handle/internal/6039
https://doi.org/10.15786/13683832

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Faculty Publications | UW Libraries

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J. C. Penney in the Land of Enchantment: The Evolution of a National Department Store in Twentieth-Century New Mexico

Kruger, David Delbert

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