Third Eye Therapy

My capstone project for Fall 2021 is called Third Eye Therapy. This project revolves around the increasing population that suffers from seasonal affective disorder and how the intake of sunlight or the absence of sunlight affect this disorder. The primary concern regarding this diagnosis is the ongoing and controversial issue of over prescription, specifically anti-depressants. The ultimate goal of this project was to propose a natural treatment alternative for those that suffer from this disorder. Third Eye Therapy is a theoretical company who produces light-simulating bulbs that demonstrate the benefits of light therapy as an alternative treatment for patients suffering from seasonal depression. My product proposal includes a product overview, marketing strategies, and a competition analysis.