Social Marketing for a Cause
thesisposted on 2021-11-15, 18:55 authored by Carly M. Collums
This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.
PublisherUniversity of Wyoming. Libraries
CollectionHonors Theses AY 16/17
- Library Sciences - LIBS