STUW_HT_2016_Collums_Carly.pdf (1.93 MB)
Download fileSocial Marketing for a Cause
thesis
posted on 2021-11-15, 18:55 authored by Carly M. CollumsThis paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.
History
Advisor
Rittenburg, TerriISO
engLanguage
EnglishPublisher
University of Wyoming. LibrariesCollection
Honors Theses AY 16/17Department
- Library Sciences - LIBS