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Social Marketing for a Cause

thesis
posted on 09.12.2016, 00:00 by Carly M. Collums
This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.

History

Advisor

Rittenburg, Terri

ISO

eng

Language

English

Publisher

University of Wyoming. Libraries

Collection

Honors Theses AY 16/17