Social Marketing for a Cause
thesisposted on 09.12.2016, 00:00 authored by Carly M. Collums
This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.