An Exploration of Hedonics and the Experience Economy in the Hospitality Industry
thesisposted on 12.05.2020, 00:00 authored by Annika Belser
The purpose of this research is to explore the hospitality industry’s use of hedonic services and the experience economy for their guests. Hotels focus on utilitarian services such as location and price; however, value may be added to consumers through hedonic services that enrich their experience at a hotel. By participating in the experience economy and staging experiences for guests, the hospitality industry may differentiate their offerings from competitors and provide consumers with a more valuable exchange. This research uses qualitative data methods such as observation and interviews, as well as quantitative data methods such as a survey to explore hedonics and the experience economy in the hospitality industry.