FACW_LIBR_2014_00286206_Kruger_David.pdf (5.44 MB)
J. C. Penney in the Land of Enchantment: The Evolution of a National Department Store in Twentieth-Century New Mexico
journal contribution
posted on 2021-11-15, 21:23 authored by David Delbert KrugerThe article discusses U.S. merchant James Cash (J.C.) Penney and the significance of his J.C. Penney Company Inc. chain of retail department stores to New Mexico during the 20th century. The article examines Penney's vision of growth and opportunity in New Mexico, the evolution of the retail market, and the role of J.C. Penney stores as anchors of shopping malls. It also discusses Penney's Golden Rule chain of stores in New Mexico.
History
ISO
engLanguage
EnglishPublisher
University of Wyoming. LibrariesJournal title
New Mexico Historical ReviewCollection
Faculty Publications - UW LibrariesDepartment
- Library Sciences - LIBS