1/1
3 files

J. C. Penney in the Land of Enchantment: The Evolution of a National Department Store in Twentieth-Century New Mexico

journal contribution
posted on 01.06.2014, 00:00 by David Delbert Kruger
The article discusses U.S. merchant James Cash (J.C.) Penney and the significance of his J.C. Penney Company Inc. chain of retail department stores to New Mexico during the 20th century. The article examines Penney's vision of growth and opportunity in New Mexico, the evolution of the retail market, and the role of J.C. Penney stores as anchors of shopping malls. It also discusses Penney's Golden Rule chain of stores in New Mexico.

History

ISO

eng

Language

English

Publisher

University of Wyoming. Libraries

Journal title

New Mexico Historical Review

Collection

Faculty Publications - UW Libraries

Usage metrics

Licence

Exports